Role: Art Director, responsible for the creative design and execution of multiple marketing
materials.
Role: Art Director, responsible for the creative design and execution of multiple marketing
materials.
Objective: To enhance AMNS Steel's brand communication and engagement through various digital and print media, including emailers, posters, key visuals, carousels, and an event logo.
Objective: To enhance AMNS Steel's brand communication and engagement through various digital and print media, including emailers, posters, key visuals, carousels, and an event logo.
Client: AMNS Steel, a major player in the steel industry known for its innovative approach
and commitment to sustainability.
Client: AMNS Steel, a major player in the steel industry known for its innovative approach
and commitment to sustainability.
AMNS Steel Design Campaign
AMNS Steel
Design Campaign
Results and Impact
Results
and Impact
Enhanced Brand Engagement: The designs led to increased engagement, particularly in digital platforms, evidenced by higher click-through rates in emailers and increased social media interaction.
Positive Industry Perception: The visual materials helped in reshaping AMNS Steel's image, emphasizing innovation and environmental commitment.
Enhanced Brand Engagement: The designs led to increased engagement, particularly in digital platforms, evidenced by higher click-through rates in emailers and increased social media interaction.
Positive Industry Perception: The visual materials helped in reshaping AMNS Steel's image, emphasizing innovation and environmental commitment.
Posters and Key Visuals: Crafted visually appealing and informative posters for both internal and external branding.
Carousels for Digital Platforms: Created engaging carousels for social media, enhancing online presence and audience interaction.
Diverse Media Requirements: Designing across various formats (digital and print) while maintaining brand consistency.
Industry Perception: Presenting steel manufacturing in an innovative and environmentally friendly light.
AMNS Steel required a cohesive and impactful visual communication strategy to effectively convey their brand values and engage with their audience. The main challenges included:
Challenges and Problems Faced
Solutions
Versatile Design Approach:
Developed a range of creative assets:
Emailers: Designed to communicate effectively with clients and stakeholders, maintaining brand voice and aesthetics.
Solutions
Versatile Design Approach:
Developed a range of creative assets:
Emailers: Designed to communicate effectively with clients and stakeholders, maintaining brand voice and aesthetics.
Diverse Media Requirements: Designing across various formats (digital and print) while maintaining brand consistency.
Industry Perception: Presenting steel manufacturing in an innovative and environmentally friendly light.
AMNS Steel required a cohesive and impactful visual communication strategy to effectively convey their brand values and engage with their audience. The main challenges included:
Challenges and
Problems Faced
Solutions
Versatile Design Approach:
Developed a range of creative assets:
Emailers: Designed to communicate effectively with clients and stakeholders, maintaining brand voice and aesthetics.
Posters and Key Visuals: Crafted visually appealing and informative posters for both internal and external branding.