Role: Senior Graphic Designer, leading the visual strategy overhaul across digital ads,
whitepapers, social media, and branding to enhance engagement and sales outcomes.
Objective: Boost ReBid's market presence and lead conversion to ultimately increase revenue through a strategic redesign of marketing collateral and brand guidelines.
Client: ReBid, an ad tech innovator, offers a unique blend of Customer Data Platform (CDP)
and Advertising Data Platform (ADP) solutions. Tailored for major advertisers in
Retail/Omnichannel, BFSI, D2C, and Travel & Hospitality, ReBid's platforms bridge
ad-to-acquisition gaps, enhancing campaign visibility and efficiency, reducing ad spend
wastage, and preparing for a cookieless future with advanced analytics, 360 profile enrichment, and automated marketing workflows.
Client: ReBid, an ad tech innovator, offers a unique blend of Customer Data Platform (CDP) and Advertising Data Platform (ADP) solutions. Tailored for major advertisers in
Retail/Omnichannel, BFSI, D2C, and Travel & Hospitality, ReBid's platforms bridge ad-to-acquisition gaps, enhancing campaign visibility and efficiency, reducing ad spend
wastage, and preparing for a cookieless future with advanced analytics, 360 profile enrichment, and automated marketing workflows.
Client: ReBid, an ad tech innovator, offers a unique blend of Customer Data Platform (CDP) and Advertising Data Platform (ADP) solutions. Tailored for major advertisers in
Retail/Omnichannel, BFSI, D2C, and Travel & Hospitality, ReBid's platforms bridge ad-to-acquisition gaps, enhancing campaign visibility and efficiency, reducing ad spend
wastage, and preparing for a cookieless future with advanced analytics, 360 profile enrichment, and automated marketing workflows.
Role: Senior Graphic Designer, leading the visual strategy overhaul across digital ads, whitepapers, social media, and branding to enhance engagement and sales outcomes.
Role: Senior Graphic Designer, leading the visual strategy overhaul across digital ads, whitepapers, social media, and branding to enhance engagement and sales outcomes.
Objective: Boost ReBid's market presence and lead conversion to ultimately increase revenue through a strategic redesign of marketing collateral and brand guidelines.
Objective: Boost ReBid's market presence and lead conversion to ultimately increase revenue through a strategic redesign of marketing collateral and brand guidelines.
Solutions
Founder’s Profile
Challenges and Problems Faced
In a competitive ad tech landscape, ReBid needed to not only communicate its complex CDP and ADP solutions effectively but also stand out as a leader through compelling visual storytelling and strategic design. Key challenges included:
Brand Consistency: Updating brand guidelines to ensure consistency across all marketing materials.
Lead Generation: Designing performance marketing ads aimed at generating leads and qualifying sales opportunities.
Content Strategy: Creating engaging content for diverse formats, from whitepapers to social media posts, that resonates with the target audience.
Brand Guideline Update: Introduced new branding elements to refine and enhance ReBid's visual identity. This included the development of a comprehensive set of brand guidelines that ensured consistency and sophistication across all channels.
Curved stroke element used for consistency with logo identity
The Logo
Applications:
Performance Marketing Ads: Designed and executed a series of targeted ads for lead generation, contributing to significant increases in meetings and Sales Qualified Opportunities (SQOs).
Whitepapers & Playbooks: Developed thought leadership materials that highlighted ReBid's expertise, driving engagement and lead capture.
Content Creation & Viral Social Media Posts: Crafted compelling whitepapers and engaging social media content, including viral posts that boosted ReBid's online presence and audience interaction, leading to 300+ MQLs quarterly.
Comprehensive Design Overhaul: Enhanced website assets, sales decks, and event marketing materials, improving user experience and supporting ReBid's sales strategies.
Comprehensive Content Creation: Produced a wide array of content, including:
Results and Impact
Enhanced Engagement: Achieved over 30+ meetings and 5+ SQOs each quarter, along with 300+ MQLs, expanding the sales pipeline.
Brand Consistency: Successfully updated and maintained brand cohesion across all marketing and sales materials.
Brand Consistency: Updating brand guidelines to ensure consistency across all marketing materials.
Lead Generation: Designing performance marketing ads aimed at generating leads and qualifying sales opportunities.
Content Strategy: Creating engaging content for diverse formats, from whitepapers to social media posts, that resonates with the target audience.
In a competitive ad tech landscape, ReBid needed to not only communicate its complex CDP and ADP solutions effectively but also stand out as a leader through compelling visual storytelling and strategic design. Key challenges included:
Challenges and Problems Faced
Founder’s Profile
Solutions
Brand Guideline Update: Introduced new branding elements to refine and enhance ReBid's visual identity. This included the development
of a comprehensive set of brand guidelines that ensured consistency and sophistication across all channels.
Curved stroke element used for consistency with logo identity
The Logo
Applications:
Performance Marketing Ads: Designed and executed a series of targeted ads for lead generation, contributing to significant increases in meetings and Sales Qualified Opportunities (SQOs).
Whitepapers & Playbooks: Developed thought leadership materials that highlighted ReBid's expertise, driving engagement and lead capture.
Content Creation & Viral Social Media Posts: Crafted compelling whitepapers and engaging social media content, including viral posts that boosted ReBid's online presence and audience interaction, leading to 300+ MQLs quarterly.
Comprehensive Design Overhaul: Enhanced website assets, sales decks, and event marketing materials, improving user experience and supporting ReBid's sales strategies.
Comprehensive Content Creation: Produced a wide array of content, including:
Results
and Impact
Enhanced Engagement: Achieved over 30+ meetings and 5+ SQOs each quarter, along with 300+ MQLs, expanding the sales pipeline.
Brand Consistency: Successfully updated and maintained brand cohesion across all marketing and sales materials.