Challenges
StepSetGo faced the dual challenge of maintaining user engagement in a competitive fitness app market and leveraging Zaheer Khan's influence effectively. The goals were to enhance the app's appeal, increase downloads, and promote corporate wellness initiatives.
In-App Assets Design:
Developed engaging and intuitive UI/UX designs for the app, improving user experience and satisfaction. This led to increased daily active users and prolonged engagement rates.
Marketing Collaterals:
Created a series of high-impact digital and print marketing materials featuring Zaheer Khan, which successfully amplified the app's visibility and user acquisition. Campaigns highlighted the unique selling propositions of StepSetGo, driving a significant increase in app downloads.
Corporate Wellness Initiatives:
Designed bespoke wellness programs tailored for corporate clients, enhancing StepSetGo's B2B segment. These initiatives not only expanded the app's user base but also established its credibility in the corporate wellness space.
Event Branding:
Led the creative direction for corporate events, including design of promotional materials and event spaces. These events successfully promoted StepSetGo's vision and offerings, further solidifying its position in the fitness and wellness industry.
Results
Enhanced user engagement and increased app downloads, with notable growth in daily active users.
Strengthened StepSetGo's brand identity and market positioning, leveraging Zaheer Khan's influence to reach a wider audience.
Successfully penetrated the corporate wellness market, establishing StepSetGo as a key player in corporate health initiatives.